Strategy / Planning
Strategy challenges are indicated by slowing in top line revenue growth. If revenue is not growing as quickly as you like, then it’s time to re-examine your strategy i.e. what you’re selling to whom. It’s important to have a concise articulation of that strategy so you can get everyone aligned and on the same page without wasting sales or operational energies on activities not useful to the business.
Jim Collins, author of Good to Great, calls this precisely articulated strategy a company’s “hedgehog.” Others call it a unique selling proposition (USP), differential advantage, or brand promise. Whatever you choose to call it, you know you’ve nailed it if revenues are growing as rapidly as you want.
Turbulent economic times tend to expose weak strategies which are why we’re seeing many companies re-examining their business models.
Gazelles has a One Page Strategic Planning Document that helps you get everyone one the same page. Andy can work with your team to facilitate productive discussions and help you fill out your own One-Page Strategic Plan.
As part of the strategic decisions, your team will gain clarity on:
- SWOT. Your organization’s strengths, weaknesses, opportunities and threats.
- BHAG. Your Big Hairy Audacious Goal / Your vision / Your northern star.
- Brand Promise. What are the key (measurable) needs that you satisfy for the clients?
- 3-5 Year Targets (Strategy). Where you will be in 3-5 years.
- 3-5 Year Actions/Key Initiatives. What must you do to ensure you reach your targets.
- Sandbox. Where can you be #1 or #2 in the market? Where can you dominate?